Once you're accepted into the Picky Creators platform and have made sure your profile contains all the required information to make your skills shine, it's time to start applying for campaigns!
Head to Browse Campaigns to see what is available for you! You can browse both Social Campaigns and Content Campaigns.
What is the difference between a Social Campaign and a Content Campaign?
Click Apply Now to view the Campaign Briefing page and read all of the specific requirements requested by the brand. Let's look at a standard Campaign Briefing page and break down all of the different sections!
Social Campaign Brief
Details
The details section lets you know the basics of the campaign: the product category; the value of the product; the amount you will receive if you successfully complete the campaign; the listing of the product on the brand's website, so you can see all of the ingredients and effects of the product.
Requirements
Deliverables: This lets you know whether the brand would like an image or video post. If the campaign is for Instagram, there may also be an Instagram story request.
Layout: Vertical, horizontal or square.
Style: This will indicate what type of video or image the brand wants. If they select more than one, you can choose which style to use.
- Review Testimonial: You should test the product and give a review of your experience.
- How to Use: Show off the product packaging and how the audience how to use the product.
- Lifestyle Shot: Include the product when you film a daily routine or similar lifestyle content.
- Lifestyle Shot: An up-close image of the product/packaging.
- Portrait Shot: An image of the product in use.
- Portrait Shot: An image of you with the product (face must be in frame).
Target Social Media: Each social media campaign will either be for Instagram, TikTok or Youtube.
Length: If the campaign is for a video post, the brand will indicate how long they want the video to be. This will be between a minimum of 15 seconds and a maximum of 2 minutes.
Products You Receive
The brand will detail what products you can expect to arrive in the post in order for you to create the requested content!
Content Style Request
Here, brands will write the specific guidelines they would like you to follow when creating the content. This may include requests such as what features of the product to highlight and how exactly they would like the final content to look.
Caption Details
Here, brands will write the specific guidelines they would like you to follow when writing your caption. This may include certain facts and features of the product to highlight.
Tagging & Promotional Requests
The brand will ask you to tag certain accounts and use certain hashtags on your post. If they have a discount code that they can give you to share with your followers, they will include that here.
Style Guide
Some brands have very specific style guidelines for their own promotional content. If they have a digital style guide they may link it for you to refer to, but this is optional.
Note: Some brands have been including links to their full campaign guidelines as a separate document rather than pasting the text in the Content Style Request section. Please make sure to check the links provided here incase there is more information to help you successfully complete the campaign.
References
If the brand has something specific in mind, they will include images or videos that reflect either the content or style they are looking for you to achieve. In the example below, the brand also included some informational graphics to let Creators know useful details for their content.
Content Campaign Brief
Details
The details section lets you know the basics of the campaign: the product category; the value of the product; the amount you will receive if you successfully complete the campaign; the listing of the product on the brand's website, so you can see all of the ingredients and effects of the product.
Requirements
For a Content Campaign, there are two different types of campaigns: video and image.
Video Campaigns
Deliverables: For a video campaign, two videos must be submitted.
Layout: Vertical, horizontal or square.
Style: This will indicate what type of videos the brand wants. If they select more than one, you can choose which style to use.
- Review Testimonial: You should test the product and give a review of your experience.
- How to Use: Show off the product packaging and how the audience how to use the product.
- Lifestyle Shot: Include the product when you film a daily routine or similar lifestyle content.
Length: How long the brand wants the video to be. This will be between a minimum of 15 seconds and a maximum of 2 minutes.
Image Campaigns
Deliverables: Five photos are required for an image campaign.
Layout: Vertical, horizontal or square.
Style: This will indicate what type of images the brand wants. If they select more than one, you can choose which style to use.
- Lifestyle Shot: An up-close image of the product/packaging.
- Portrait Shot: An image of the product in use.
- Portrait Shot: An image of you with the product (face must be in frame).
Products You Receive
The brand will detail what products you can expect to arrive in the mail in order for you to create the requested content!
Content Style Request
Here, brands will write the specific guidelines they would like you to follow when creating the content. This may include requests such as what features of the product to highlight and how exactly they would like the final content to look.
Style Guide
Some brands have very specific style guidelines for their own promotional content. If they have a digital style guide they may link it for you to refer to, but this is optional.
Note: Some brands have been including links to their full campaign guidelines as a separate document rather than pasting the text in the Content Style Request section. Please make sure to check the links provided here incase there is more information to help you successfully complete the campaign.
References
If the brand has something specific in mind, they will include images that reflect either the content or style they are looking for you to achieve. In the example below, the brand also included some informational graphics to let Creators know useful details for their content.
Make sure to read all of the requirements carefully. If you do not follow the instructions correctly, the brand will ask for a revision and you may need to remake the content.
Understand all of the requirements? Then it's time to apply! Tick the box to confirm you have read the Terms & Conditions and Privacy Policy, and click Apply Now.